Fresh indeed

The trendy discount clothing Joe Fresh is adding cosmetics to the roster this spring. Prices will range from $4 and cap at $8, which is a hell of a lot cheaper then some products at drugstores . The full cosmetics line will have products for the lips, face and eyes.
Joseph Mimran, creator of Joe Fresh says we can expect eight eye products, with 61 shades in total; eight lip products, with 69 shades; seven face products, with 47 shades; 13 makeup brushes and 13 cosmetic accessories, including eyebrow grooming and pedicure kits.

If you don’t know who or what Joe Fresh is you’re seriously late. The “Joe” in question is Joseph Mimran. Mimran’s designs have been able to capture the latest runway trends and make them affordable. Insiders have labeled it as “cheap chic”. (Think a less flashy H&M.) Joe Fresh has been making waves since launching his discount trendy threads in selected Real Canadian Superstore’s and Loblaws since 2006, and is one of my personal favorites at the tents during Toronto Fashion Week. Joe Mimran has long been apart of the Canadian fashion scene with companies Alfred Sung, Club Monaco and Caban respectively.